Pop it like it's hot! #smartmeetsbeauty

Beauty by Popsugar makeup box
Johanna applying eye makeup in the mirror
Johanna applying Beauty by Popsugar makeup
Johanna applying makeup in the mirror
Beauty by Popsugar lip products

What's new pussy cat? So MUCH! May is by far the busiest month for me personally and professionally. You could say I am savoring the quiet of April 30th because I know all hell is about to break loose. With that said, you know I am nothing if I am not a multitasking momma on the go  which is why I want to introduce to you the newest lifesaver to my beauty collection. Meet Beauty by POPSUGAR!

This blendable, buildable, approachable line is from none other than our friends at POPSUGAR who bring us the latest in all things beauty and fashion on the daily. Admittedly, I was skeptical at first. I am a firm believer that it's important to avoid trying to be everything to everyone but these women nailed it! 

Here's why the line is so great:

  1. It's affordable, find it at ULTA.

  2. It's multi-tasking...cheeks, lips and lids all in one handy palette.

  3. It's flattering. You could pick up any color and it looks luminous on all skin tones.

  4. No tools required. I use the pads of fingers to freshen up my eyes or add a little rouge to tired cheeks.

  5. It's ideal for travel. I am cutting out all the products and taking this palette, oil blotters and lippies on my next trip. Done and done!

  6. Don't even get me started on their incredible eyeliner. It's dummy proof!

Do I have you convinced? I don't even need to think about what I am throwing in my work bag. Literally, grab and go! How's that for a little Monday hack? By golly, I think POPSUGAR has solved all our problems...am I right, girls?!

Shop my collection below!